Launching a product in a crowded landscape is always a struggle. This video was part of a larger campaign to introduce our AI products, starring a marketer who will try anything but use AI, including some truly weird techniques. I concepted, directed, produced, edited, color corrected, and sound mixed this piece ahead of Attentive’s biggest time of year, Black Friday/Cyber Monday.

Brand stories were a big part of our identity campaigns. I shot customer case studies with the likes of Solo Stove, Marleylilly, OLLY, the Carolina Panther and many more. These videos varied in production crew size, from me directing a full 10 person crew to just a skeleton crew of me and the customer.

Customer testimonials make a huge impact on finding new business. This video was cut into various YouTube and LinkedIn run ads, staring a few of Attentive’s customers talking about what a no brainer it is to work with Attentive. I concepted, directed, interviewed, produced, edited, color corrected, and sound mixed these pieces.